What is the business strategy of Supplier4buyer?

What is the business strategy of Supplier4buyer?


Supplier4buyer is the leading B2B platform, offering premium quality products in India and establishing a link between millions of verified buyers and suppliers all across the nation on a single platform. Additionally, it has also been the first and the foremost B2B e-commerce website to provide a marketplace to the SMEs (Small and Medium Enterprises).

Following are the key business strategies that became a causation of supplier4buyer attaining the title of India’s number one B2B platform:

Direct link to genuine most buyers Pan India: The B2B platform provides all the associated suppliers from 27 distinct industries an opportunity to have a direct reach to the multitudinous buyers on a single platform.

Focus on Quality leads:  Supplier4buyer has been recorded to provide 100% competent and convertible leads to the suppliers

 Advertisement of Products: In addition to the function of mediating the deals, the B2B portal also puts forth an offer to suppliers to advertise their own compendium of products on their platform.

User friendly Interface: The portal has been designed in such a way that its functionality highly comprehensible as well as accessible at an ease. For instance, a location filter has been added on the website in order to assist the potential buyers to search as per their own customisation.

Quick Assistance: A pop up – query system has been established wherein all the ones who wish to enquire about any topic related to the business, can enter their message in the pop up and thus would be contacted shortly after the same. This adds up to the factor of offering efficient business services to the clients and other stakeholders.

Transparency: The platform posts ‘Recommended Suppliers’, ‘Top Offers’, ‘Trending Industries’, ‘Associations of the Month’ etc on its B2B portal. The same is categorised solely on the basis of demand of the purchasers as well as the performance of the suppliers.  This helps the potential buyers and other visitors to have a better understanding about the trends and opportunities in the market.

SUMMARY- Here is a detailed elucidation regarding the functionality and business strategies of India’s  leading B2B platform: Supplier4buyer.



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